Social Media Marketing
Newspaper advertising has declined by 23.7% in recent years & 90% of people now skip television & video advertisements.15% of people trust advertisements while 85% of people trust consumer recommendations for purchase decisions. 81% of consumers say they received advice & feedback from friends over social media about purchasing products or services. The potential reach via social media channels is never ending.
- Radio – It took radio 38 years to reach 50 million listeners.
- Television – 13 years to reach 50 million viewers.
- Internet – 4 years to have 50 million people online.
- Facebook – 200 million in under 4 months.
Facebook has now over 2.2 billion active monthly users.
Social Media is a selection of online communication platforms. These platforms include:
Social Media has changed the internet & the world of marketing. Using these platforms gives you the opportunity to showcase your product or service. Social channels offer marketing channels, which are used to promote brand awareness, build relationships & drive new sales.
Consumers enjoy involvement with businesses that are building an interactive community. Building an online community helps you establish a strong bond between your company, customers & potential customers. This is important for your long-term success. Within your online community users can interact with your business & converse among one an other about your product or service. This will improve your customer service & increase brand trustworthiness.
Social Media greatly increases the online presence of a business. Businesses will have wide reach thanks to worldwide access. Every social platform is a major league generator & constantly drives traffic to your website, this will also help with SEO.
Multiple marketing benefits come with having a social channel. The top 10 include:
- Building credibility
- Enhancing your business image
- Increasing brand recognition
- Building brand equity
- Increasing web traffic
- Growing long-term audiences
- Boosting customer engagement
- Increasing word of mouth
- Improving SEO