If you are a business owner or starting up, a key part of marketing is having a fully optimised website. If you do not have an online presence you face the risk of losing out on great opportunities & potential customers for your business. Having a website can help you accomplish various digital marketing strategies to help your business grow.
Approximately 60% of businesses do not have a website, this means they are missing out on potential revenue. In today’s digital era most business decisions start with a search engine.
Benefits of having a website include:
Consumers browse the web for information they want, from general information about a business to comparing prices & problem solving. If you don’t have a site this will lead potential customers to go to your competitors, who have a site.
Having your own site will allow you to share your information to your existing & potential customers online. This will allow them to know about your business & what you offer. Apart from providing information about your business & services, appealing web design makes a statement letting consumers know that you are there & that you mean business.
As well as displaying information, you can sell goods & services directly from your website without the need of a brick & mortar store. Brick and mortar stores come with a lot of expense, such as rent, wages, utilities & the risk of theft & damage. Without these overheads you will be able to keep up with your competition & knock them out of the playing field. This gives you the advantage to dominate the market.
A professional fully optimised website provides excellent benefits along with cutting costs.
Traditional brick and mortar stores are opened 8 hours a day, 5/6 days of the week & a website is opened 24 hours a day, 365 days a year. Consumers benefit from your site being open 24/7. This provides customers & potential customers the convenience of reviewing products & services when the store is closed.
Building & maintaining customer relationships:
Having a site is an important factor when it comes to building & maintaining customer relationships. Your website enables you to connect with your customers through email & instant messaging. You can provide customers with the information they seek about your business in a click.
In regards to the purchase decision, your website could make the difference between you & your competitor as to who gets the business. Providing support across your website to customers will make them more comfortable purchasing from you. This will strengthen your business & maintain a trustworthy relationship with customers.